Why the best strategic leaders are emotional

What word comes to mind when you think about strategy development? Probably not emotion.

Strategy is often a dry, analytical exercise led by the few at the top of an organization and broadcast to the rest of the organization in long, turgid presentations. It’s no wonder that few strategies work. Many ignore how emotions influence creativity, decision-making, problem-solving, and motivation. Ignoring or dismissing human emotions when developing or executing strategy leads to ineffective or unsustainable approaches that often fail to resonate with stakeholders or motivate them to action.

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